Marketing & Media
When every dollar of ad spend needs to justify itself, guesswork isn't a strategy.
Marketing teams are drowning in attribution data but starving for causal understanding. Channel-level ROAS is a vanity metric when you can't decompose incrementality from organic lift. As third-party cookies disappear, the old measurement playbook is failing.
We separate signal from noise so you can allocate budget with confidence, not hope.
Work in This Space
HelloFresh
Marketing Mix Modeling
Pioneering open-source Bayesian MMM that became the foundation for pymc-marketing, now used by hundreds of companies.
Live Nation
Hierarchical MMM
Bayesian media mix modeling for concert ticket sales across 125+ artists with hierarchical structure across venues and markets.
Trusted By
- HelloFresh
- Live Nation
- Ovative Group
- Gain Theory
- Fox Broadcasting
- Appodeal
- NBCUniversal
What We Solve
Media Mix Modeling
Attribution across TV, social, search, and digital channels without relying on cookies or individual tracking. Hierarchical models across markets and geographies.
Bayesian A/B Testing
Reach statistical significance faster with sequential testing and informative priors. Test thousands of variants without waiting months for results.
Customer Lifetime Value
Probabilistic CLV models that capture uncertainty in churn, transaction frequency, and monetary value. Know which customers to invest in.
Budget Optimization
Optimal budget allocation across channels with full uncertainty quantification. Not just the best guess, but the range of likely outcomes for each scenario.
Why Bayesian
Why Bayesian for Marketing & Media?
- Privacy-first attribution — Bayesian MMM works with aggregate data. No individual tracking, no cookies, no consent walls. Built for the post-cookie world.
- Transparent uncertainty — Every budget recommendation comes with credible intervals. You see the range of likely outcomes, not just a point estimate that hides risk.
- Prior knowledge as leverage — Encode domain expertise (saturation curves, adstock effects, seasonal patterns) directly into the model. Your team's knowledge isn't discarded; it's formalized.
“PyMC-Marketing is the most important tool for modern marketing analytics. The transparency and rigor it brings to MMM is unmatched.”