Niall Oulton

Niall Oulton is a partner at PyMC Labs leading the marketing analytics practice.

He specializes in marketing mix modeling and media measurement, helping brands make data-driven decisions about their marketing spend.

With a background in media and advertising analytics, Niall bridges the gap between statistical modeling and business strategy.

He is a core contributor to PyMC-Marketing, the open-source Bayesian marketing analytics library.